PRIVACY POLICY

FUSION DESSERTS

Effective Date: 01 February 2023
Last Updated: 01 October 2025

1. Introduction

Welcome to Fusion Desserts. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or interact with us.

By using our website or providing your personal information, you agree to the terms of this Privacy Policy.

2. Company Details

Fusion Desserts
55 Muntz Street, Small Heath, Birmingham, B10 9SN
Email: info@fusiondesserts.co.uk
Phone: 0121 285 5581

3. Information We Collect

We may collect and process the following types of information:

  • Personal Information: Name, email address, phone number, and postal address (when provided through our contact forms or online orders).

  • Technical Data: IP address, browser type, operating system, and usage data collected through cookies and similar technologies.

  • Transaction Data: Details about products you purchase and payment information (processed securely through third-party payment providers).

4. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders or enquiries.

  • Communicate with you about your purchases or requests.

  • Improve our website, services, and customer experience.

  • Send marketing updates (only if you have opted in).

  • Comply with legal and regulatory obligations.

5. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

  • Your consent.

  • Performance of a contract.

  • Compliance with a legal obligation.

  • Our legitimate business interests (such as improving our services and website).

6. Sharing Your Information

We do not sell or rent your personal information. We may share your data only with:

  • Service providers who help us operate our business (e.g., website hosting, payment processors, delivery services).

  • Legal authorities, if required by law.

All third parties are required to respect the confidentiality and security of your data and to use it only in accordance with our instructions.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

9. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your data (“right to be forgotten”).

  • Object to or restrict data processing.

  • Withdraw your consent (where processing is based on consent).

  • Request transfer of your data (data portability).

To exercise any of these rights, please contact us at info@fusiondesserts.co.uk.

10. Cookies

Our website uses cookies to improve your browsing experience, analyse website performance, and deliver personalised content. You can manage or disable cookies in your browser settings.

11. Links to Other Websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of these external sites.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the effective date clearly stated.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:

Fusion Desserts
55 Muntz Street, Small Heath, Birmingham, B10 9SN
Email: info@fusiondesserts.co.uk
Phone: 0121 285 5581